My role
I worked at SYKY for nine months as Lead Digital Designer, helping shape and build a luxury Web3 fashion platform from MVP stage.
In a fast-moving startup environment, I operated across strategy and execution, including:
Defining the platform’s information architecture and digital ecosystem structure
Establishing end-to-end design operations from concept through to production
Leading and executing UI design across core platform experiences
Managing and delivering fortnightly creative drops
Information architecture
Defining the production processes
Defining the production processes
Building virtual galleries for NFT collections
Managing artwork drops
I led the design and rollout of key features, including:
Web2 and Web3 authentication flows
Wallet connection and NFT purchasing journeys
AR wearable integrations in collaboration with Snapchat filters
Customisable NFT gallery experiences
Explore and discovery concepts to support emerging designers
Prior to relocating internationally, I supported leadership in scaling the design function, interviewing and onboarding the team who continued the platform’s evolution.
AR wearable integrations in collaboration with Snapchat
Created AR wearable experiences in collaboration with Snapchat, using Lens Studio to import 3D fashion assets and transform digital artwork into interactive lenses, allowing users to wear and share SYKY pieces in augmented reality.
Visual treatment development
Developed the visual treatment for the platform, exploring typography, layout systems and interaction patterns to create a luxury digital aesthetic that balanced fashion culture with the emerging visual language of Web3.
Web2 and Web3 payment and wallet flows
Designed Web2 and Web3 authentication, payment and wallet flows, enabling users to connect MetaMask or Coinbase wallets, manage digital ownership and purchase NFTs through clear, accessible journeys within a complex blockchain environment.
Customisable NFT gallery experiences
Designed customisable NFT gallery experiences that allowed collectors to curate, organise and display their digital fashion pieces, transforming ownership into a personal exhibition space and reinforcing identity within the SYKY ecosystem.
Design operations
Established design operations for a fast-moving startup environment, defining workflows from concept to production, creating repeatable processes, and introducing structure that enabled consistent delivery of new features and creative drops.
