CASE STUDY
Sydney Worldpride 2023
Bringing the party to the politics
In 2023, Sydney hosted the first-ever WorldPride in the Southern Hemisphere. It was a landmark moment for both Australia and the Asia Pacific region.
Asia Pacific is unlike anywhere else. It is home to nearly 4.5 billion people speaking more than 2,300 languages. Its population is six times that of Europe and fifteen times the United States. Yet for many LGBTQI+ communities across the region, basic human rights are still denied.
Same-sex sexual activity remains criminalised in almost 30% of Asia Pacific nations, with penalties ranging from years of imprisonment to life sentences, including corporal punishment.
The task
Design a visual identity for this historic event that not only celebrates Pride on a global stage but also amplifies the richness of Australia’s LGBTQI+ and First Nations communities.
My responsibilities
Visual identity development
Logo creation
Brand guideline deck
Credits
Designers
Andy Hearne & Joel De Sá
Illustration
Nungala Creative
Project Management
Nic Holland
