Case study

Sidmouth Summer Play Festival

12 plays in 12 weeks

Sidmouth is a seaside town on the south coast of England and home to the country’s longest-running summer repertory theatre season. Each year from July to September, the town comes alive with a rotating programme of plays performed throughout the summer.

The task

I was commissioned to design the visual identity for the Sidmouth Summer Play Festival Season.

My responsibilities

Creative Direction

Illustration

Copy writing

Artworking

Concept creation

Credits

Maddy De Sancas

Case study

Sidmouth Summer Play Festival

12 plays in 12 weeks

Sidmouth is a seaside town on the south coast of England and home to the country’s longest-running summer repertory theatre season. Each year from July to September, the town comes alive with a rotating programme of plays performed throughout the summer.

The task

I was commissioned to design the visual identity for the Sidmouth Summer Play Festival Season.

My responsibilities

Creative Direction

Illustration

Copy writing

Artworking

Concept creation

Credits

Maddy De Sancas

Case study

Sidmouth Summer Play Festival

12 plays in 12 weeks

Sidmouth is a seaside town on the south coast of England and home to the country’s longest-running summer repertory theatre season. Each year from July to September, the town comes alive with a rotating programme of plays performed throughout the summer.

The task

I was commissioned to design the visual identity for the Sidmouth Summer Play Festival Season.

My responsibilities

Creative Direction

Illustration

Copy writing

Artworking

Concept creation

Credits

Maddy De Sancas

Visual concept

The concept centred on the sun, a defining element of the town’s summer atmosphere. The identity was intentionally restrained, using only yellow and a circular graphic device to represent the sun. A radiating sun-beam motif formed the core visual system and became the foundation for the entire season’s design.

Alongside the overarching identity, I designed the artwork for all twelve plays in the programme. The aim was to create a cohesive visual system that could be reused and adapted year after year, giving the festival a recognisable and enduring presence. The identity continues to be used today.

Copywriting

Copy and messaging drew heavily on the themes of summer, sunshine, and the sea, reflecting Sidmouth’s character as a classic English seaside town.

© 2026 • Digital Design

© 2026 • Digital Design

© 2026 • Digital Design