As a freelance designer at Truly Deeply Melbourne, I created the visual identity for IPAA Victoria’s Public Sector Week 2017.

The project aimed to reinvigorate the event after declining engagement, positioning it as the key gathering for the Victorian public sector. I developed a bold typographic identity centred around quotation marks to frame “big ideas” and discussion, supported by a vibrant colour palette and expressive messaging.

The flexible system was designed to work across marketing, digital, and event environments, helping reposition Public Sector Week as a forward-thinking and unmissable industry event.