Case study
SANE
Designing a personalised digital service
People with complex mental health issues currently live in a system that makes it difficult to access the support and services they need.
Removing inequities and social and economic exclusion for these people is the driving force behind SANE. To do this SANE needed to shift its focus towards providing access to life-changing support for these 2 million+ Australians.
The task
Whilst working at Folk, we joined SANE to help navigate this significant transformation, designing a digital support service, a brand narrative, and a new visual identity.
My responsibilities
User Experience Research
UI design
Prototype creation
Credits
Completed whilst working at Folk
Awards
Designing personalised mental health portal
Talking directly to people living with complex mental health and their carers helped us gain valuable insights into the challenges, needs, and main access points used by our audiences. An online portal was identified as the most accessible tool to providing mental health services.
We focused our efforts on key moments in their journey. This included ensuring that onboarding to the service was simple and personalised, and that navigating the portal was intuitive.
Designing personalised mental health portal
Talking directly to people living with complex mental health and their carers helped us gain valuable insights into the challenges, needs, and main access points used by our audiences. An online portal was identified as the most accessible tool to providing mental health services.
We focused our efforts on key moments in their journey. This included ensuring that onboarding to the service was simple and personalised, and that navigating the portal was intuitive.
Designing personalised mental health portal
Talking directly to people living with complex mental health and their carers helped us gain valuable insights into the challenges, needs, and main access points used by our audiences. An online portal was identified as the most accessible tool to providing mental health services.
We focused our efforts on key moments in their journey. This included ensuring that onboarding to the service was simple and personalised, and that navigating the portal was intuitive.
People like you
SANE sought to create a welcoming online community. Users can book support sessions to suit their needs, and browse a range of events through the online portal. The customer-facing website also facilitated community forums.
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People like you
SANE sought to create a welcoming online community. Users can book support sessions to suit their needs, and browse a range of events through the online portal. The customer-facing website also facilitated community forums.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vestibulum faucibus nisi, vitae posuere libero molestie sit amet. Aliquam a est nunc. Sed dapibus enim in sapien feugiat pellentesque.
People like you
SANE sought to create a welcoming online community. Users can book support sessions to suit their needs, and browse a range of events through the online portal. The customer-facing website also facilitated community forums.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vestibulum faucibus nisi, vitae posuere libero molestie sit amet. Aliquam a est nunc. Sed dapibus enim in sapien feugiat pellentesque.
Consumer-facing website
The brand had to be more customer-facing and connect with people with complex mental health issues amongst a crowded and confusing sea of mental health brands.
SANE’s identity is crafted around making space for mental health. Letters grow and shrink out of place, and colours are unapologetic—creating a fearless voice for change and a strong, coherent presence across all moments.
Consumer-facing website
The brand had to be more customer-facing and connect with people with complex mental health issues amongst a crowded and confusing sea of mental health brands.
SANE’s identity is crafted around making space for mental health. Letters grow and shrink out of place, and colours are unapologetic—creating a fearless voice for change and a strong, coherent presence across all moments.
Consumer-facing website
The brand had to be more customer-facing and connect with people with complex mental health issues amongst a crowded and confusing sea of mental health brands.
SANE’s identity is crafted around making space for mental health. Letters grow and shrink out of place, and colours are unapologetic—creating a fearless voice for change and a strong, coherent presence across all moments.
Developer handover
The user interface was modelled on the Lighting Design system. This created efficiencies in time with the core components, allowing us to focus on the components that would create the most impact, such as the customisation of messaging and the experience of booking appointments.
As the site is designed for users with complex mental health, the vertical rhythm of the site needed to smooth and present content in the clearest way.
A vertical rhythm sheet defined the spacing between components, ensuring it is easy to scan, and break down the content in digestible groupings.
Developer handover
The user interface was modelled on the Lighting Design system. This created efficiencies in time with the core components, allowing us to focus on the components that would create the most impact, such as the customisation of messaging and the experience of booking appointments.
As the site is designed for users with complex mental health, the vertical rhythm of the site needed to smooth and present content in the clearest way.
A vertical rhythm sheet defined the spacing between components, ensuring it is easy to scan, and break down the content in digestible groupings.
Developer handover
The user interface was modelled on the Lighting Design system. This created efficiencies in time with the core components, allowing us to focus on the components that would create the most impact, such as the customisation of messaging and the experience of booking appointments.
As the site is designed for users with complex mental health, the vertical rhythm of the site needed to smooth and present content in the clearest way.
A vertical rhythm sheet defined the spacing between components, ensuring it is easy to scan, and break down the content in digestible groupings.
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Or view all projects here.