Case study

The Hayou Method

Ancient wisdom for modern life

Bringing Chinese medicine to a Western audience, the Hayo’u Method shares the knowledge and tools needed to practise Gua Sha self-treatment in a modern context.

The task

Our challenge was to translate this ethos into a clear and engaging digital experience. We refreshed the visual identity and designed, tested, and built a new eCommerce platform. Following launch, we created a comprehensive brand and digital style guide to ensure long-term consistency across all touchpoints.

My responsibilities

UI design

Visual identity development

Wireframing

Prototyping

User testing

Credits

Development: Tekkie.uk

SEO: Tekkie.uk

Name Here

Case study

The Hayou Method

Ancient wisdom for modern life

Bringing Chinese medicine to a Western audience, the Hayo’u Method shares the knowledge and tools needed to practise Gua Sha self-treatment in a modern context.

The task

Our challenge was to translate this ethos into a clear and engaging digital experience. We refreshed the visual identity and designed, tested, and built a new eCommerce platform. Following launch, we created a comprehensive brand and digital style guide to ensure long-term consistency across all touchpoints.

My responsibilities

UI design

Visual identity development

Wireframing

Prototyping

User testing

Credits

Development: Tekkie.uk

SEO: Tekkie.uk

Name Here

Case study

The Hayou Method

Ancient wisdom for modern life

Bringing Chinese medicine to a Western audience, the Hayo’u Method shares the knowledge and tools needed to practise Gua Sha self-treatment in a modern context.

The task

Our challenge was to translate this ethos into a clear and engaging digital experience. We refreshed the visual identity and designed, tested, and built a new eCommerce platform. Following launch, we created a comprehensive brand and digital style guide to ensure long-term consistency across all touchpoints.

My responsibilities

UI design

Visual identity development

Wireframing

Prototyping

User testing

Credits

Development: Tekkie.uk

SEO: Tekkie.uk

Name Here

The shop

The Hayo'u Method has a wide range of Gua Sha products from jade stone tools, to high-quality body oils. These products can be purchased through the online store.


The store card components were designed to display a snapshot of the core information for the product to encourage click-throughs to the product detail template.

Rituals

To support the tools the Hayo'u Method provides a number of free rituals. These short 1-minute rituals look to condense the knowledge of founder Katie Brindle into simple 'how-to' videos.


The rituals are embedded via YouTube and used for promotional materials across social channels.

Wireframes

To support the tools the Hayo'u Method provides a number of free rituals. These short 1-minute rituals look to condense the knowledge of founder Katie Brindle into simple 'how-to' videos.

The rituals are embedded via YouTube and used for promotional materials across social channels.

Wireframes

To support the tools the Hayo'u Method provides a number of free rituals. These short 1-minute rituals look to condense the knowledge of founder Katie Brindle into simple 'how-to' videos.

The rituals are embedded via YouTube and used for promotional materials across social channels.

Wireframes

To support the tools the Hayo'u Method provides a number of free rituals. These short 1-minute rituals look to condense the knowledge of founder Katie Brindle into simple 'how-to' videos.

The rituals are embedded via YouTube and used for promotional materials across social channels.

© 2026 • Digital Design

© 2026 • Digital Design

© 2026 • Digital Design